This is a logo I did recently for a clothing brand, called "Sparrow". The brief was to make a text only logo, but has an image or a graphic element in it. So, after some sketches and thoughts, I decided to use the letter "a" in "sparrow" to mimic the shape of a bird. Thanks to this logo for my inspiration, you can see the designer's profile. I use Helvetica Neue condensed for this one, with some changes on some letters to make it unique.
Well, the client's feedback was good and they feel good about the logo, so...there you go!
